May 3, 2021

Franchise Marketplace Gains Toast!

This year has brought in a surprisingly huge influx of franchise sales and new brands to the marketplace. Every industry across the country is buzzing with new life and the restaurant industry is one of them. New to the franchise marketplace is Toast!, a Charleston-based dine-in restaurant serving Southern-inspired fare. Those seeking to set forth their passion for great food in a proven model should look no further than a Toast! franchise!

The company is under the wisdom of industry guru Sam Mustafa. Mr. Mustafa is CEO and Founder of the Charleston Hospitality Group and was recently named one of the Most Influential Restaurant CEOs in the Country by Nation’s Restaurant News readers in February. Under his guidance bubbles a multi-million dollar portfolio of 11 restaurants and bars in the Lowcountry of South Carolina.

The restaurant has just celebrated its 16th birthday and chose to launch the franchise offering after years of seamless success. Toast! serves breakfast, lunch, and dinner all day, plus was awarded the title of #1 Breakfast by New York Times. The famous comfort food is currently available in 5 Toast! locations, all of which are in South Carolina. Catering, dine-in, take-out, and online ordering are all available.

In an industry as competitive as this one, a concept must be a standout— Toast! meets the mark. From charity-driven community involvement to live music on select nights, the brand offers something for everyone, holding fast to the original vision of Mr. Mustafa to do everything to improve the surrounding community. Franchise partners are gaining a priceless, flawless brand reputation when they step into this franchise opportunity. Quite literally serving any and all dining needs, Toast! can be the quiet Sunday brunch gathering or the hot Friday night hangout. Multi-channel marketing collateral is included in the franchise package.

Toast! boasts an attractive value proposition. Not only are franchisees grafted into the Toast! family touting the connection with the Charleston Hospitality Group, they have access to the leadership team, a dedicated franchise consultant, ongoing operational support, and well-established vendor connections. After almost two decades in business, the restaurant has mastered the art of attractive pricing for its clients while maintaining high margins for its franchise owners. The franchise fee for Toast! is $30,000 with an estimated minimum investment of $238,300.

Are you seeking an affordable restaurant franchise? Toast! maybe your chance to get a piece of the billion-dollar restaurant industry. For more information, visit To visit a Toast! nearest to you, visit for a list of current locations.

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